Drink what she's wearing.
2015 ReBranding Design Strategy / Product Identity Design for COCA-COLA
Product Design, USA, ArtCenter
In 2014, Coca-Cola collaborated with fairlife, a milk brand, to merge their identities through the slogan "Drink what she's wearing." This partnership aimed to bring the iconic Coca-Cola style into the milk industry. As part of the project, a comprehensive redesign was proposed, including the development of a new product identity, logo, and three unique series of packaging designs for fairlife. These designs were created to embody the essence of both brands and reinforce the concept of "Drink what she's wearing" in a visually appealing and cohesive manner.