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2015 ReBranding Design Strategy for Coke

Product Design, USA, ArtCenter


In 2014, Coca-Cola starts to make partnership with fairlife, the milk brand. "Drink what she's wearing" is a new slogan to combine the cola's identity into the milk brand. This project proposes a new packaging design for 'fairlife' to be more 'coke-cola' style. Extending the concept of 'Drink what she's wearing', the project designs three series of packaging. 

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